Business Management

BBA Degree

Duration : 3 years Full -time

The business sector in India has achieved quick growth following liberalization. WTO status reveals that it is responsible for almost 1.5% of global trade at present. The curriculum is designed to craft graduates with well-developed business insights and critical thinking and decision-making skills.

The programme emphasizes the development of communication skills, quantitative reasoning and business analysis skills. During the course, the students will gain knowledge of business practices and processes and understand the role of economics in the world market place and acquire awareness of global business issues through latest case studies, seminars & talks by industry stalwarts.

Year One Year Two Year Three
Semester -1 Semester – 3 Semester – 5
Business Environment Marketing Principles Principles of Management
Business Strategy Business Decisions Personality Development
Financial Accounting Business Law – I Supply Chain Management
HRD (Human Resource Development) Online Marketing International Business
Business Communications Economics Event Management
Project Project Project
Semester -2 Semester – 4 Semester – 6
Organizational Behavior Business Law-II Elective – 1
Financial Management Research Project Elective – 2
Leadership and Teamwork E-business Elective – 3
Advertising Management Entrepreneurship Development MIS
Statistics for Management Retail Management Business Simulation & Seminar
Project Project Summer Training and Viva-Voice
Career Options:

On completion of the course the students can pursue management and administrative roles in the private sector, corporate sector and multinational companies.

The students can work in a broad range of positions in different areas of businesses like:

  • Business management
  • Human resource management
  • Marketing & sales
  • Operations
  • Logistics
  • E – commerce
  • Risk management
  • Information Technology

 

Post Graduate Diploma in Marketing & Brand Management

Duration -2 years

The Postgraduate diploma in Marketing & Brand Management is designed to provide a comprehensive overview of product branding and marketing communications to improve customer experience and brand equity.

Brand management requires in depth knowledge in consumer psychology, quantitative research and financial modeling. The students will learn how to use marketing and branding to build a strong and enduring business and will gain new insight into the importance and value of a strongly differentiated brand.

Students will acquire conceptual and practical knowledge about branding, and develop qualitative and quantitative analytical skills that are vital for any brand management role.

Course Structure:

Year One Year Two
Semester -1 Semester -3
Principles of Brand Management Brand Strategic Management
Brand Extension Consumer Buying Behaviour
Business Environment Business Communication
Finance Management Project
Semester -2 Semester -4
Advertising & Marketing Luxury &Lifestyle Brand Management
Brand Promotion Internet marketing
Leadership Internal Business
Marketing Management Project
Career Options

After the completion of the diploma, the careers track at most companies features plenty of opportunities for cross-functional experience and varied work assignment.

  • Marketing Analyst
  • Assistant Brand Manager
  • Product Manager
  • Product Development Manager
Duration :1 year

The luxury market in India garners huge attention. India is a huge potential market for luxury goods. The Indian luxury market grew at a healthy rate of 30 per cent in 2013 to reach USD8.5 billion in 2013. It is likely to continue growing at a healthy pace to reach USD14 billion by 2016. The growth of the Indian luxury market is driven by an ever-increasing base of ultra high-net worth households (HNHs), which is likely to grow at a CAGR of 27 per cent through 2017-18

The Luxury industry is growing immensely, thus creating a requirement of skilled work force in this segment. This programme will provide an in-depth knowledge and training of the luxury market and the exciting opportunities emerging in India. Studying and understanding the business models and the best practices of this industry, students will broaden their perspectives and promote creativity. The effects of time and place on luxury brand development will be explored, introducing the material, symbolic and experiential dimensions of the market.

Course Structure:

Trimester – 1 Trimester -2 Trimester -3
History & essentials of Luxury Brands Marketing Management Customer Relationship Management
Luxury Business Models Leadership & Team work Consumer Behaviour
Brand Management Importance of visual Merchandising Strategic luxury management
Career Options

After the completion of the programme, students will be able to work in companies, consulting firms, trade associations and for various industries in fashion, luxury and lifestyle in the fields of:

  • Marketing
  • Communication and event planning
  • Brand management
  • Retail
  • Visual merchandising
  • E-commerce
Duration : 1 year

Family businesses are undergoing transformation, reformation and restructuring. Family businesses are the lifeline of India’s economy; almost 90% of Indian businesses are family-owned.

This innovative programme provides advanced knowledge and skills in entrepreneurship, business and cross-cultural management. Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience.

The objective of this programme is to enhance skills by innovating, expanding and diversifying the existing business in new, up-coming areas and to develop family business successors as enterprising and knowledgeable owners of the business of their predecessors.

Course Structure:

Semester -1 Semester – 3 Semester – 5
Business Strategy Advertising & Marketing Management Operations Management
Financial Accounting Financial Management Competitive strategy& Management of Family Business
Leadership Managing Decision Making Project
Duration -1 year

The area of logistics and distribution management is the term widely used in business for the range of activities associated with the movement, storage and handling of goods and services. The management of logistics has been transformed over the past three decades and has come to be regarded as an important determinant of business competitiveness.

Organizations have improved their efficiency in the last few years while working on their internal logistics. Furthermore, now a day they are working more with the relationship with the suppliers. Such latest developments have created a healthy demand for well-qualified logistics and supply chain managers in most sectors of the global economy.

As per a report from world economic forum the ratio of trade to GDP has increased from 39% in 1990 to 59% in 2011. The total value of global trade today approximately exceeds US $ 20 trillion. Moreover, the increase in the global trade which has occurred in the last two decades is a reflection of innovations in the area of distribution and logistics.

This programme has been specially designed for graduates keeping in mind the huge potential in this sector.This course would arm the students with the current skill sets in this area and will make them employable in the industry.

Course Structure:

Semester – 1 Semester -2
Introduction to distribution and logistics management Transportation &Distribution Management
Inventory & Procurement IT & Supply Chain
Warehousing & storage Project

Career Options

  • Customer Service Manager
  • International Logistics Manager
  • Inventory Control Manager
  • Logistics Engineer
  • Logistics Manager
  • Logistics Services Salesperson
  • Materials Manager
  • Production Manager
  • Purchasing Manager
  • Supply Chain Manager
  • Systems Support Manager
  • Transportation Manager
  • Vendor Managed Inventory Coordinator
  • Warehouse Operations Manager