Fashion Department – Factory Visit Ginny Exports

A field visit was organized on 19th September 2014 for the students to accomplish the assessment criteria for their assignment.
Field Visit:  DLF Emporio & Ambience Mall, Vasant Kunj, New Delhi
Objective:  to understand, analyze and evaluate the effectiveness of techniques used when developing strategic business plans.
The students visited the respective stores of the brands as chosen by them for their assignment. The study work included:
Product Overview, Location analysis, Customer service, Approach to staffing, Promotional activities, Brand positioning.

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